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  That said you can break these different elements of blended results down one by one, and look at ways to have your site perform well in each particular one. Here are tips for image search optimization, for example. Here are some for video. Here are some for real-time search. Here are some for news search. Back to Cornett's point about qualified clicks - focus on what makes the most sense for your site. Is focusing on real-time search worth your time? With Google, at least, even if you show up here, your presence will quickly give way to the next in line, and you will be off the page momentarily (although there still may be times when it makes sense to be seen here). If you don't have quality video content, video search optimization is not bound to be a very practical use of you time. However, if you do have some good stuff, perhaps you should be heavily focused in this area. I think you get the point. Of course there are plenty of other factors of today's search results page that drive users away from the "ten blue links" of organic results. It's not just the blended search elements discussed above. You've also got search suggestions, related search links, location, mobile use, paid listings, search options, and various other elements of the user experience that compete for user attention. This is one reason why the lines between search marketing and other types of marketing continue to blur (consider that users of Google or Yahoo can customize their home pages to accomodate many of their favorite sites, making those just a click away). Still, that foundation in natural search that Besmertnik mentioned is definitely a big part of the overall picture. I suggest taking advantage of your listings here, and maximizing those, regardless of how well you rank. Things like site links and breadcrumbs come to mind.
Publ.Date : Mon, 08 Mar 2010 14:49:28 -0500

Google Maps Takes Steps To Improve Marker Accuracy
By and large, Google Maps is great, providing well-plotted directions and up-to-date contact information on demand and free of charge.  But slight inaccuracies persist, and to fix this problem, Google will now allow people to reposition markers using Street View instead of just maps and satellite images. Perhaps this sounds familiar: you type an address into Google Maps, switch to Street View, and find yourself staring at a Wal-Mart instead of an Italian restaurant.  Then you spend five minutes clicking up and down a street to locate the correct spot.  Frustrating, right? Now there's an easy fix.  A post on the LatLong Blog suggested, "When you find a place that is in a wrong location, click on the marker and get an infowindow open as what you did before. . . .  Click on the 'edit' link, and then click the 'Move marker' link in the updated infowindow." After that, "You'll see two jumping markers in the map and the Street View image appear, which means both of them can be dragged.  When you drag the marker on the map to a new position, the marker inside the panorama will be updated correspondingly, and vice versa." This should greatly increase the accuracy of Street View as people tie markers to establishments' entrances.  And that'll benefit users in addition to any businesses that might otherwise lose potential customers due to poor directions.
Publ.Date : Tue, 09 Mar 2010 11:49:11 -0500

Report: Facebook Location Feature To Bow At f8
At the first f8 conference, Facebook Platform was launched.  Facebook Connect was announced the second time around.  And now, as f8 2010 draws near, a report's indicated that Facebook will finally unveil a feature having to do with users' physical locations. Consider the difference someone's location can make.  Here's one basic example: Many people would pass over the status update "Kate is warm," but something like "Kate is warm - Miami, Florida" might attract all sorts of attention from Kate's friends (assuming Kate's not a Miami native).  Plus it could mean a different set of ads would get shown. It's significant, then, that Nick Bilton reported this afternoon, "Facebook plans to take the wraps off a new location-based feature in late April at f8, the company's yearly developer conference, according to several people briefed on the project." Bilton also wrote, "The new location feature will have two aspects, according to the people familiar with Facebook's plans.  One will be a service offered directly by Facebook that will allow users to share their location information with friends. . . .  The other will be a set of software tools, known as A.P.I.'s, that outside developers can use to offer their own location-based services to Facebook users." As for how Facebook intends to deal with privacy issues, this should be an opt-in feature, effectively cutting off the sorts of protests with which some other changes and Google Buzz were greeted. Now we just have to wait and see if Facebook actually follows through on these rumors.
Publ.Date : Tue, 09 Mar 2010 15:12:32 -0500

Online Ad Spending To Outpace Print In 2010
Spending on online advertising and marketing will surpass print in 2010 for the first time, according to a new report from Outsell. Companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print such as newspapers and magazine ads. Overall, U.S. spending on advertising and marketing will increase in 2010, but only by 1.2 percent to $368 billion. Outsell forecasts spending, share, and growth for five media categories including online, events, print, TV/radio and PR/other. "Advertisers are directing dollars toward the channels which generate the most qualified leads and most effective branding," said Chuck Richard, Vice President and Lead Analyst, Outsell. "As they emerge from the recession, they need more accountability, and they're spreading their spending over a widening set of options." Print magazine advertising will be up 1.9 percent to $9.4 billion even with the popularity of online channels. Other key findings include: *51 percent if B2B marketers rate Facebook as extremely or somewhat effective, followed by LinkedIn (45%), Twitter (35%) and MySpace (25%). *B2B advertisers see cross-media marketing as most effective; 78% combine three or more major marketing methods. *Methods creating the highest B2B ROI are topped by advertisers' own websites, followed by conferences, exhibitions and trade shows: direct mail; search engine keywords; and e-marketing/e-newsletters.   
Publ.Date : Mon, 08 Mar 2010 16:33:10 -0500

Goldman Sachs Slashes Nexus One Sales Forecasts
Investment banking and securities firm Goldman Sachs is more or less giving up on Google's Nexus One.  A note Goldman Sachs published this week indicates that it's cut its 2010 sales forecast by a whopping 71.4 percent. As reported by the Wall Street Journal, the note stated, "We previously estimated that Google might sell 3.5 mn Nexus One units in 2010."  Now, after seeing some data from Flurry, "We forecast that Google sells 1.0 mn Nexus One units in FY2010 . . ." Goldman Sachs doesn't have much confidence that Google will be more successful in the future, either.  The firm believes Google will sell additional devices as it "rolls out a second Nexus handset, markets it more aggressively, and makes it available offline," but nothing like 3.5 million was mentioned. Instead, Goldman Sachs predicted "that Google sells 2 mn handsets per year in 2011 and future years." This is fairly bad news for the search giant, given that the Nexus One was supposed to make so much of a splash.  The online-only sales model and lack of advertising may have been meant to save Google huge amounts of money, too.
Publ.Date : Tue, 09 Mar 2010 09:54:14 -0500

173 Million Internet Users Watched Online Video In January
comScore today released January 2010 data from the comScore Video Metrix service showing that nearly 173 million U.S. Internet users watched online video during the month. Highlights from the report below:  

• The top video ad networks in terms of their actual reach delivered were: BrightRoll Video Network with 27.2 percent penetration of online video viewers, SpotXchange Video Ad Network with 19.8 percent, and Tremor Media Video Network with 16.6 percent.
• 135.4 million viewers watched 12.7 billion videos on YouTube.com (93.4 videos per viewer).
• The average Hulu viewer watched 23.5 videos, totaling 2.3 hours of videos per viewer.
• The duration of the average online video was 4.1 minutes.

Top U.S. Online Video Content Properties* by Videos Viewed January 2010 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix Property Videos (000) Share of Videos (%) Total Internet : Total Audience 32,410,886100.0 Google Sites 12,816,043 39.5 Hulu 903,078 2.8 Microsoft Sites 491,753 1.5 Yahoo! Sites 435,487 1.3 Viacom Digital 361,228 1.1 Fox Interactive Media 293,008 0.9 Turner Network 283,244 0.9 AOL LLC 241,991 0.7 Vevo 226,125 0.7 CBS Interactive 217,407 0.7 Comments
Publ.Date : Tue, 09 Mar 2010 14:53:33 -0500

eBay Says Buying Used Is Being Green
eBay announced today the launch of the eBay Green Team Challenge, a program aimed at turning green shopping into a tangible environmental impact. Under the program, the first 250,000 people to pledge to reuse on eBay, the company will protect an acre of rainforest in their name through a new collaboration with Team Earth, a coalition of non-governmental organizations, private sector companies and individuals convened by Conservation International. Along with the launch of the Green Team Challenge, eBay has introduced a new green shopping site, designed to help people access green products. The new shopping hub is a result of the requests of eBay Green Team members, a community of nearly 150,000 individuals committed to making greener lifestyle choices. To promote the challenge, eBay is teaming up with Hearst Magazines for the second year in a row, for their month long "30 Days of Green" program. The collaboration features a three-page ad insert that will run in the April issues of all 15 Hearst magazines. The ads will feature a variety of eBay items and will aim to educate consumers about being green. "We at eBay are constantly looking for ways to show our community of 90 million users that their shopping decisions can have real environmental impact," said Amy Skoczlas Cole, Director of the eBay Green Team. "This year, through our collaborations with Hearst and Team Earth, we have the opportunity to not only educate millions of consumers about the green value of shopping used, but translate that action into tangible environmental impact."    
Publ.Date : Mon, 08 Mar 2010 12:31:07 -0500

Yahoo on Microsoft Deal Benefits for Advertisers, Consumers, Publishers
Yahoo's line of thinking with regards to the big Microsoft/Yahoo search and advertising deal is that it will benefit both Microsoft and Yahoo's advertisers, as well as consumers and publishers. It will benefit advertisers because it will increase search volume, with results from both Bing and Yahoo being taken into consideration. It will benefit consumers because by combining advertisers from both properties, there will be a greater pool to deliver sponsored results from, which Yahoo says will mean increased relevance. It will benefit Yahoo, Bing, and their publisher partners with increased liquidity, participation, and relevance. That is basically the sum of it, according to Yahoo Vice President of Search Advertising David Pann. WebProNews recently sat down with Pann and discussed these things and how the deal will affect advertisers. According to Pann, the migration across all international markets will occur over the next 24 months or so, but they will not rush it at the expense of quality, they say. "Our focus is really about developing a plan that is smooth, seamless, and with quality. So we anticipate doing the U.S. migration sometime before the holiday season in 2010," says Pann. In the above interview, Pann goes on to talk about how things will be split between Yahoo and Microsoft. He also addresses some privacy concerns, related to data sharing between the two companies. WebProNews also interviewed Yahoo Sr. VP of Search Products Shashi Seth and Director of Search Marketing David Roth, both of whom talked about the deal in more detail. You can catch both of those interviews, as well as a recent keynote from SMX West where the deal was also discussed, here.
Publ.Date : Tue, 09 Mar 2010 14:25:13 -0500

Google May Offer Services In Cuba, Iran, Sudan
It looks like Google may be ready to wade into another controversial censorship vs. availability of services situation.  A high-ranking corporate representative has welcomed the U.S. Treasury's decision to allow the exportation of online communications tools to Cuba, Iran, and Sudan. According to Frank Jordans, Bob Boorstin, Director of Corporate and Policy Communications at Google, said during a human rights meeting in Geneva, "This is a great accomplishment.  We are hopeful this will help people like yourselves in this room and activists all over the world take a small step down what is certainly a long road ahead." What's more, Boorstin indicated that Google isn't going to just sit on the sidelines, wishing everyone well.  Boorstin reportedly "said the Web search company would now be able to offer some of its other products in those countries," including Google Earth, Google Talk, and Picasa. This is an interesting turn of events, considering that China recently threatened to leave China over free speech issues.  If Google follows through on Boorstin's remarks, the search giant's sure to face fresh questions over whether it's more interested in profits than human rights. We'll of course report on any further developments as they occur.
Publ.Date : Tue, 09 Mar 2010 16:11:48 -0500

MySpace Has Most Popular Social App for Android
MySpace announced today that it has the most popular social app in the Android Market, and the third most popular app on Android altogether. "Our deep integration with the Android platform is one of the reasons why we’ve seen a surge in usage," says MySpace's Scott Goldberg. "Unique to this app, we have three home screen widgets. One of them allows voice-enabled status updates. We also allow users to set MySpace photos as background wallpaper on their phone's home screen. Close integration with the native Android camera contributes to the customized experience and makes it easy for MySpace users to take, upload and share pictures of their friends out having fun." "Even beyond Android, MySpace Mobile has also proven to be a very engaging experience across all platforms with 70% of MySpace Mobile users checking in three or more times per day," adds Goldberg. "As a nod to our popularity on the mobile web, MySpace was the fourth most popular mobile web destination according to Morgan Stanley’s report on The Mobile Internet in Dec. 2009. We have also found that the average MySpace Mobile user translates into a more engaged online user, dedicating more than an hour of additional time on the site per month." Currently, looking at the Android Market's social category, MySpace Mobile is followed by Facebook for Android, Tweetcaster, AIM, and Truth or Dare. The top two most popular apps overall are Pandora and the Weather Channel. One of the best parts about having the most popular slot in any category in the market is the visibility that comes along with that. Any user who gets a new Android device, and goes to look for apps, will see MySpace Mobile right at the top of the list, and that could could drive continued growth. Mobile should play a key role in the continued success of MySpace. Meanwhile, Facebook and Twitter are seeing big mobile gains themselves. Are you surprised that MySpace has the most popular social app on Android? Share your thoughts.
Publ.Date : Tue, 09 Mar 2010 13:28:59 -0500

Dailymotion In Music Video Deal With Warner
Warner Music Group has entered into a licensing agreement with online video sharing site Dailymotion. Warner will offer music videos via Dailymotion's website in the U.S., Europe and North Africa. "We are delighted that our large and growing repertoire of quality music videos includes content from Warner Music Group, Universal Music Group, EMI and leading independent The Orchard," said Joy Marcus, General Manager of Dailymotion U.S. "This breadth and depth of repertoire is a big win for our users who, quite simply, love music. Advertisers will also be pleased with new opportunities to reach a large audience of highly-engaged music fans." Visitors to Dailymotion will have ad-supported access to music videos, concerts and interviews from Warner Music's local and international acts. Under the terms of agreement, registered users will be able to create and share video playlists. The first videos are slated to be available within a month. Outside the U.S., Warner Music and Dailymotion will work together on the sale of targeted advertising and sponsorships embedded in the videos. Warner Music will manage sales inside the U.S. "Dailymotion understands that offering official artist content is one of the most powerful ways to attract an interested, interactive audience," said Leanne Sharman, Vice President, Commercial Development, Warner Music Europe. "This partnership further strengthens our premium video strategy, which provides our roster of artists a flexible, wide-reaching distribution footprint through which to monetize and promote their music."  
Publ.Date : Tue, 09 Mar 2010 09:39:55 -0500

Yahoo Gets Stock Boost From "Outperform" Rating
Although this turned out to be a pretty "meh" day for the stock market as a whole - the Dow and S&P 500 slipped a little bit, while the Nasdaq didn't gain much - Yahoo investors should be feeling pleased.  Yahoo's stock rose by a significant amount as an analyst rated it "market outperform," up from "market perform." Sameet Sinha of JMP Securities is the man who's responsible for making that change, and he attributed the move to Yahoo's relationship with Microsoft.  Sinha indicated that other experts will come to think better of the company, too, as additional financial models incorporate the deal. Then here's another, more concrete, detail: Sinha set a price target of $21.  Since Yahoo's stock hasn't been that high since July of 2008, that would be a significant level. As for the current price of Yahoo's stock, it's been very much on the move.  It rose 2.86 percent during the trading day, taking it from $16.06 to $16.52. Again, then, this was a good day for Yahoo's shareholders.  Google's shareholders lost a small amount of money, meanwhile (its stock decreased 0.31 percent), and Microsoft's shareholders made an even smaller amount (its stock rose 0.15 percent).
Publ.Date : Mon, 08 Mar 2010 17:25:02 -0500

As SERPs Get More Complicated, Focus on Relevant Elements At SES Chicago last year, Yahoo VP of Consumer Products, Larry Cornett suggested that blended search results bring businesses a broader range of SEO opportunities, a chance to take control of their brand, and a potential increase in qualified clicks. While these blended results can tend to divert users away from organic listings, as SEO Dave Naylor pointed out at that same conference, Cornett does have a point. Blended search results offer ways to get to the front page of search results beyond just the highly more competitive organic rankings. Sites have opportunities to show up for: - real-time results - news results - image results - video results - shopping results - local results (customers don't even need to go to your site in some cases) At the recent Online Marketing Summit in San Diego, WebProNews spoke with Conductor CEO Seth Besmertnik, who says companies should still build a foundation in organic rankings before trying to conquer other areas: