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  That said you can break these different elements of blended results down one by one, and look at ways to have your site perform well in each particular one. Here are tips for image search optimization, for example. Here are some for video. Here are some for real-time search. Here are some for news search. Back to Cornett's point about qualified clicks - focus on what makes the most sense for your site. Is focusing on real-time search worth your time? With Google, at least, even if you show up here, your presence will quickly give way to the next in line, and you will be off the page momentarily (although there still may be times when it makes sense to be seen here). If you don't have quality video content, video search optimization is not bound to be a very practical use of you time. However, if you do have some good stuff, perhaps you should be heavily focused in this area. I think you get the point. Of course there are plenty of other factors of today's search results page that drive users away from the "ten blue links" of organic results. It's not just the blended search elements discussed above. You've also got search suggestions, related search links, location, mobile use, paid listings, search options, and various other elements of the user experience that compete for user attention. This is one reason why the lines between search marketing and other types of marketing continue to blur (consider that users of Google or Yahoo can customize their home pages to accomodate many of their favorite sites, making those just a click away). Still, that foundation in natural search that Besmertnik mentioned is definitely a big part of the overall picture. I suggest taking advantage of your listings here, and maximizing those, regardless of how well you rank. Things like site links and breadcrumbs come to mind.
Publ.Date : Mon, 08 Mar 2010 14:49:28 -0500

eBay Says Buying Used Is Being Green eBay announced today the launch of the eBay Green Team Challenge, a program aimed at turning green shopping into a tangible environmental impact. Under the program, the first 250,000 people to pledge to reuse on eBay, the company will protect an acre of rainforest in their name through a new collaboration with Team Earth, a coalition of non-governmental organizations, private sector companies and individuals convened by Conservation International. Along with the launch of the Green Team Challenge, eBay has introduced a new green shopping site, designed to help people access green products. The new shopping hub is a result of the requests of eBay Green Team members, a community of nearly 150,000 individuals committed to making greener lifestyle choices. To promote the challenge, eBay is teaming up with Hearst Magazines for the second year in a row, for their month long "30 Days of Green" program. The collaboration features a three-page ad insert that will run in the April issues of all 15 Hearst magazines. The ads will feature a variety of eBay items and will aim to educate consumers about being green. "We at eBay are constantly looking for ways to show our community of 90 million users that their shopping decisions can have real environmental impact," said Amy Skoczlas Cole, Director of the eBay Green Team. "This year, through our collaborations with Hearst and Team Earth, we have the opportunity to not only educate millions of consumers about the green value of shopping used, but translate that action into tangible environmental impact."     Publ.Date : Mon, 08 Mar 2010 12:31:07 -0500 U.S. Online Retail Set For Double-Digit Growth Online retail in both the U.S. and Western Europe is set for a strong period of double-digit growth over the next five years, according to new forecasts by Forrester Research. U.S. online retail will grow at a 10 percent compound annual growth rate (CAGR) over the next five years to reach nearly $249 billion by 2014. Online retail within the largest European Union nations in Western Europe will grow at an 11 percent CAGR over the same period, hitting 114 billion by 2014. Sucharita Mulpuru "Much of the overall retail sector's growth in both the US and the EU over the next five years will come from the Internet," said Forrester Research Vice President and Principal Analyst Sucharita Mulpuru. "To maximize that growth, eBusiness professionals will have to help enable a multichannel strategy that responds to consumers' increased desire to hop between the offline and online worlds and their increasing mobile and social behaviors. The retail innovators over the next five years will demonstrate customer enablement across all touchpoints, not just via a PC-based Web browser." Despite consumers' increasing use of the Internet to research products before purchasing, most retailers fall short on offering a consistent cross-channel experience. According to Forrester's data, while 82 percent of U.S. online consumers are satisfied with buying experiences that began and ended in a store, satisfaction drops to 61 percent for consumers who began their research online and purchased in a store. Highlights from the report include: *In the US, Web shopping will account for 8 percent of total retail sales by 2014. *Three product categories dominate online retail: apparel, footwear, and accessories; consumer electronics; and consumer hardware, software, and peripherals. Together, those categories represent more than 40 percent of total online retail sales in the US. *By 2014, 53 percent of total retail sales in the US will be influenced by eCommerce as consumers increasingly use the Internet to research products before purchasing.     Publ.Date : Mon, 08 Mar 2010 09:47:58 -0500 Citysearch Has New Way for Local Businesses to Advertise Citysearch recently announced a set of APIs to make all of Citysearch’s local listings content and advertising available to other Websites and mobile apps. It's called CityGrid. Today, the company announced an online advertising solution called CityGrid Complete, as an extension of that. CityGrid Complete was built around an investment from Citysearch in OrangeSoda. CitySearch tells WebProNews that with the investment, they will offer local advertisers: - Access to a pay-for-performance advertising platform and campaign management tools - Scalable search engine optimization solution on the Web, including targeted keyword optimization, and reporting (ranking, conversation tracking and trending) - Local listings optimization, including business profile optimization and phone call tracking and reporting - Wider distribution across CityGrid "Whether it's driving new customers to our advertisers from major search sites or mobile applications, CityGrid Complete is about delivering local businesses the highest quality leads for the best value," said Citysearch CEO Jay Herratti. "By combining the distribution power of CityGrid with OrangeSoda's platform, every small business in America now has access to a one-stop local advertising solution with SEO strategies and tactics that historically required a large dedicated team of experts." "Every search engine has introduced local directory listings prominently in their organic search results and this has given small businesses another way to get featured in the search engine results real estate," said Jay Bean, CEO of OrangeSoda. "For over 15 years, Citysearch has helped small businesses gain exposure on other websites, and now they want to help small businesses gain better exposure through organic search results. By bundling our expertise and tool set with CityGrid, we are offering small businesses a revolutionary local online advertising package that no other company offers." OraneSoda has provided SEO services to brands like International Truck, Remax, and Jiffy Lube. Publ.Date : Mon, 08 Mar 2010 10:57:03 -0500 As SERPs Get More Complicated, Focus on Relevant Elements At SES Chicago last year, Yahoo VP of Consumer Products, Larry Cornett suggested that blended search results bring businesses a broader range of SEO opportunities, a chance to take control of their brand, and a potential increase in qualified clicks. While these blended results can tend to divert users away from organic listings, as SEO Dave Naylor pointed out at that same conference, Cornett does have a point. Blended search results offer ways to get to the front page of search results beyond just the highly more competitive organic rankings. Sites have opportunities to show up for: - real-time results - news results - image results - video results - shopping results - local results (customers don't even need to go to your site in some cases) At the recent Online Marketing Summit in San Diego, WebProNews spoke with Conductor CEO Seth Besmertnik, who says companies should still build a foundation in organic rankings before trying to conquer other areas: